My dry cleaner gets customer experience management. I don’t think they are using sophisticated behavioural profiles, they don’t automate emails or other messages to me and they aren’t multi-channel marketers (well not really). I am not suggesting they shouldn’t do any of these things but despite not doing them – they still get it.
There is a fine line connecting the Formula One Teams’ Association (FOTA) announcement that Gran Prix racing fans will be consulted more about future rule changes, FOTA’s ongoing feud with FIA President Max Mosley and Bernie Ecclestone’s recent comments about totalitarian regimes and admiration of Hitler’s leadership.
Bernie’s recent comments, while wildly inappropriate, are certainly no slip of the tongue. Comments stating he didn’t intend to invoke Hitler’s name and “…I got dragged into something I wasn’t supposed to discuss…” just don’t ring true. After all this is the man who is widely credited with turning F1 into the multi-million dollar business it is today.
A word of confession before I proceed, I am not a Twitterer. I don’t Tweet. With that in mind however I follow with fascination and high interest the ongoing soap opera that is Twitter. I do think it has a business value as any tool which helps marketers better understand what conversations are taking place by different groups of people (aka. consumers), can be monetized. Ongoing mainstream media coverage has run the full gamut from dismissive to over-hyped and critiqued through dismissive again and many speculate Twitter will survive no longer than any other fad which has captured our imagination. Read the rest of this entry »
I discovered an online war memorial recently called Map of the Fallen. In using it, I couldn’t help but think about some war memorials I have experienced. Map of the Fallen is online and the others are off-line but together they create an experience which is deeper and more meaningful. Memorials are difficult. They intend to remind us of the sacrifice of others but they also easily become part of the background, simply statues or plaques we no longer actually see.
Rob Nicholson and I talk about layoffs, taking accountability for your career and the changing nature of work.
Rob and I have been friends for several years although professionally we have not crossed paths often. Living on different sides of the marketing world, he in product management and me on the client service side, we both bring unique perspectives to each other’s work.
Rob and I both were laid off earlier this year and unsuprisingly have spent a lot time talking about what to do next and how we want work to work for us. This podcast captures some of those ideas. Enjoy.
Cheers…Chris
I will be playing around with wordles for both the podcast transcripts and blog entries to see if they can spur any other lightbulb moments.
If you are interested in word clouds, please visit www.wordle.net and give it a try.
Cheers…Chris
This is the first post Lightbulb in a Thought Balloon. I am new to blogging and podcasting and so this a less than auspicious start but it is a start. Look for a maiden podcast to get posted soon.
Lightbulb moments are when you have sudden realisation about something – like a lightbulb representing an idea in a cartoon. This space is going to explore some of those realisations and try to create a conversation about them. Read the rest of this entry »
