I heard a couple of sports talk radio commentators declare athletes who tweet as the height of narcissism and a sign of a coming apocalypse. Sure Nate Robinson probably shouldn’t have tweeted about his being pulled over by the NYPD… Read the rest of this entry »
A recent Christian Science Monitor article got me thinking about change. In it, Mark Pfeifle, a deputy national security adviser for George Bush, suggests that Twitter and its founders be considered for the Nobel Peace Prize. It is an interesting idea and I can’t disagree with his argument but that isn’t what got me thinking.
What really caught me was his describing Twitter as a change agent. Read the rest of this entry »
A word of confession before I proceed, I am not a Twitterer. I don’t Tweet. With that in mind however I follow with fascination and high interest the ongoing soap opera that is Twitter. I do think it has a business value as any tool which helps marketers better understand what conversations are taking place by different groups of people (aka. consumers), can be monetized. Ongoing mainstream media coverage has run the full gamut from dismissive to over-hyped and critiqued through dismissive again and many speculate Twitter will survive no longer than any other fad which has captured our imagination. Read the rest of this entry »
